Shoppers Drug Mart, Canada (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning (2024)

FAQs

What is the market share of Shoppers Drug Mart in Canada? ›

It 2020, its market share spiked to 30%, from 28.9% in 2019. In 2021, 52.4% of Canadian consumers claimed to purchase health and beauty products from the retailer further; 40% claimed to shop at Walmart and 18.8% claimed to buy such products from Costco.

Shoppers Drug Mart's extensive store network, diverse range of products and services, focus on customer service and loyalty programs, and strategic partnerships and acquisitions are key strengths that have propelled the company's success in the retail industry.

In the early days, Shoppers Drug Mart secured brands not typically sold in the mass market because its stores didn't overlap with department stores or specialty boutiques. Today, the retailer maintains customer loyalty and an upscale ambiance so that brands have no issue existing under a Shoppers Drug Mart roof.

Greater competitiveness creates more productivity and better quality of products and services. Companies can satisfy consumer preferences and, consequently, attain a better position in the market. The market grows steadily, and consumers benefit from lower prices and a more comprehensive range of goods and services.

Shoppers Drug Mart Inc., commonly known as Shoppers (named Pharmaprix in Quebec) is a Canadian retail pharmacy chain based in Toronto, Ontario. It has more than 1,300 stores in ten provinces and two territories.

The data shows that the typical Target shopper is a suburban mother between 35 and 44 years of age. The typical Target customer also has some college education and a household income of $80,000.

What is the main market target? ›

Primary target markets are those market segments to which marketing efforts are primarily directed and where more of the business's resources are allocated, while secondary markets are often smaller segments or less vital to a product's success.

Shoppers Drug Mart is a wholly owned subsidiary of Loblaw Companies Limited, which itself is a subsidiary of George Weston Limited. It operates drugstores, pharmacies, medical supply stores and beauty boutiques.

Overview. Canadians have embraced electronic commerce amid a major disruption in retail channels. In 2022, there were over 27 million eCommerce users in Canada, accounting for 75% of the Canadian population. This number is expected to grow to 77.6% in 2025.

Guardian and IDA, Shoppers Drug Mart and Pharmasave are the largest pharmacies in Canada in 2024 based on the number of locations. Guardian and IDA has the most number of locations with 1,422 locations across 11 provinces and territories. Shoppers Drug Mart has 1,218 and Pharmasave has 872 locations in Canada.

Ranking of retail chains in Canada, by store count

In 2019, SDM Pharmaprix was the retail chain with the most stores in Canada, with 1,344 stores. SDM Pharmaprix was followed by the discount retail chain Dollarama with 1,290 stores, and Home Hardware in third place with 892 brick-and-mortar stores.

Shoppers Drug Mart is Canada's leading pharmacy retailer. We have grown to a network of more than 1,300 pharmacist-owned locations across the country.