Shoppers Drug Mart, Canada (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning (2024)

Table of Contents
Scope Reasons to Buy FAQs References

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Shoppers Drug Mart mostly attracts female shoppers (56%) due to its vast assortment of global beauty products. Its range of luxury beauty products also contributes to the popularity of the retailer. The retailer has its own brand product line, Thoughtful Choices, which includes makeup, menstrual products, and other oral and body products.

Shoppers Drug Mart held a steady market share in Canada’s health and beauty sector until 2019. It 2020, its market share spiked to 30%, from 28.9% in 2019. In 2021, 52.4% of Canadian consumers claimed to purchase health and beauty products from the retailer further; 40% claimed to shop at Walmart and 18.8% claimed to buy such products from Costco.

The retailer has taken multiple initiatives to expand its business and retain its market share. To strengthen its business proposition, Shoppers Drug Mart uses its pharmacy division, which is the prime revenue component for the retailer, attracting several customers to the store. Since 2021, the retailer has been administering COVID-19 vaccines in its stores, providing a community service for its customers, thereby gaining their loyalty and confidence.


– Shoppers Drug Mart’s vast assortment of health & beauty products appeals to customers

– Easy accessibility and a strong online proposition helped the retailer grow during COVID-19

– Shoppers Drug Mart’s focus on social welfare, convenience, and sustainability helps retain market share

Reasons to Buy

– Gain a comprehensive knowledge on Shoppers Drug Mart's business and develop a competitive advantage

– Investigate current trends in the health & beauty market to identify the best opportunities to exploit

– Analysis of key players in the health & beauty segment in the Canada

PJC Clinique
Lawton`s Drugs
Walmart Supercentre
London Drugs

Shoppers Drug Mart, Canada (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning (2024)


What is the market share of Shoppers Drug Mart in Canada? ›

It 2020, its market share spiked to 30%, from 28.9% in 2019. In 2021, 52.4% of Canadian consumers claimed to purchase health and beauty products from the retailer further; 40% claimed to shop at Walmart and 18.8% claimed to buy such products from Costco.

What is the competitive advantage of Shoppers Drug Mart? ›

Shoppers Drug Mart's extensive store network, diverse range of products and services, focus on customer service and loyalty programs, and strategic partnerships and acquisitions are key strengths that have propelled the company's success in the retail industry.

What is the target market of shoppers at Drug Mart? ›

About Shoppers Drug Mart
Shoppers Drug Mart Overview
SegmentationPharma retail chain segment
Target MarketMiddle class and upper class households
PositioningShoppers Drug Mart is a retail chain looking after its customers health
6 more rows
Jul 1, 2023

What is Shoppers Drug Mart competitors? ›

Top 7 Alternatives & Competitors
  • 97,352. Country Rank: Canada. ...
  • 33,623. Country Rank: Canada. ...
  • 234,872. Country Rank: Canada. ...
  • 24,864. Country Rank: Canada. ...
  • 62,504. Country Rank: Canada. ...
  • 469,607. Country Rank: Canada. ...
  • 35,396.

Which is the biggest market in Canada? ›

Top 50 markets by population
  1. Toronto, ON. 6,202,225.
  2. Montreal, QC. 4,291,732.
  3. Vancouver, BC. 2,642,825.
  4. Ottawa-Gatineau, ON. 1,488,307.
  5. Calgary, AB. 1,481,806.
  6. Edmonton, AB. 1,418,118.
  7. Quebec City, QC. 839,311.
  8. Winnipeg, MB. 834,678.

Why is Shoppers Drug Mart so popular? ›

In the early days, Shoppers Drug Mart secured brands not typically sold in the mass market because its stores didn't overlap with department stores or specialty boutiques. Today, the retailer maintains customer loyalty and an upscale ambiance so that brands have no issue existing under a Shoppers Drug Mart roof.

What is the greatest advantage of competitive markets? ›

Greater competitiveness creates more productivity and better quality of products and services. Companies can satisfy consumer preferences and, consequently, attain a better position in the market. The market grows steadily, and consumers benefit from lower prices and a more comprehensive range of goods and services.

Is Shoppers Drug Mart only in Canada? ›

Shoppers Drug Mart Inc., commonly known as Shoppers (named Pharmaprix in Quebec) is a Canadian retail pharmacy chain based in Toronto, Ontario. It has more than 1,300 stores in ten provinces and two territories.

What are the benefits of Shoppers Drug Mart? ›

Most Popular Benefits at Shoppers Drug Mart Inc.
  • Company Store Discount. Employees: 228.
  • Paid Holidays / Vacation. Employees: 187.
  • Paid Sick Leave. Employees: 135.
  • Life Insurance/Disability. Employees: 82.
  • Flex-Time / Flexible Schedule. Employees: 41.
  • Paid Holiday and Sick Leave. Employees: 38.
  • Company Pension Plan. Employees: 22.
Jun 10, 2024

What is the average demographics of target shoppers? ›

The data shows that the typical Target shopper is a suburban mother between 35 and 44 years of age. The typical Target customer also has some college education and a household income of $80,000.

What is the main market target? ›

Primary target markets are those market segments to which marketing efforts are primarily directed and where more of the business's resources are allocated, while secondary markets are often smaller segments or less vital to a product's success.

What are the 5 target markets? ›

Let's break down demographic, psychographic, behavioral, geographic, and firmographic segmentation, what each involves, and how to use each type.
  • Demographic segmentation. ...
  • Psychographic segmentation. ...
  • Behavioral segmentation. ...
  • Geographic segmentation. ...
  • Firmographic segmentation.

What type of ownership is Shoppers Drug Mart? ›

Shoppers Drug Mart is a wholly owned subsidiary of Loblaw Companies Limited, which itself is a subsidiary of George Weston Limited. It operates drugstores, pharmacies, medical supply stores and beauty boutiques.

Who are the competitors of Shoppers Stop? ›

Competitor comparison
  • Avenue Supermarts Ltd Headquarters. India. 12,108. $6.2B.
  • Reliance Retail Ltd Headquarters. India.
  • Aditya Birla Fashion and Retail Ltd Headquarters. India. 28,390. $1.7B.
  • Trent Ltd Headquarters. India. 25,277. $1.5B.

Who are the competitors of the Mall Group? ›

The Mall Group's Competitors
  • Dubai Outlet Mall. retail. 260 employees.
  • ODEL PLC. retail. 510 employees.
  • PT. Central Prima Kelola. retail. 200 employees.
  • Grupo Zaffari. retail. 8,200 employees.

What percentage of shoppers are online in Canada? ›

Overview. Canadians have embraced electronic commerce amid a major disruption in retail channels. In 2022, there were over 27 million eCommerce users in Canada, accounting for 75% of the Canadian population. This number is expected to grow to 77.6% in 2025.

What is the biggest drug store in Canada? ›

Guardian and IDA, Shoppers Drug Mart and Pharmasave are the largest pharmacies in Canada in 2024 based on the number of locations. Guardian and IDA has the most number of locations with 1,422 locations across 11 provinces and territories. Shoppers Drug Mart has 1,218 and Pharmasave has 872 locations in Canada.

Which company has the most stores in Canada? ›

Ranking of retail chains in Canada, by store count

In 2019, SDM Pharmaprix was the retail chain with the most stores in Canada, with 1,344 stores. SDM Pharmaprix was followed by the discount retail chain Dollarama with 1,290 stores, and Home Hardware in third place with 892 brick-and-mortar stores.

How many shoppers are there at drug mart stores in Canada? ›

Shoppers Drug Mart is Canada's leading pharmacy retailer. We have grown to a network of more than 1,300 pharmacist-owned locations across the country.


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